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1000heads, Word of Mouth Agency, New York
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Senior Account Director Jan 2019 – Present
Account Director Apr 2018 – Dec 2018
- Lead Account Management with one other SAD, with a focus on internal client growth and new business
- Lead Google account, Pixel Strategy (helping inform clients marketing briefs), Pixel (#teampixel), Nest & Waymo Influencer programs and Superfans loyalty program
- Launched 2020 OPI advocacy program & 2019 Spectrum social campaign
- Led ARM & Elomi while another SAD was on maternity leave
Account Director Apr 2018 – Dec 2018
- Joined the agency to run the newly won Google account and grew it to become the largest account at the agency (globally).
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R/GA, Digital & Social Agency, Sydney
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Account Director
- Led the Telstra TV (telco) digital and social arm of the new product campaign launch
- Completed a seven-week client-side secondment within the Telstra marketing team to implement a new “How-to Videos” program (YT Playlist)
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Saatchi & Saatchi NYC, Account Supervisor
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Account Supervisor
- Selected (one of 10 people globally) to be a part of the “Saatchi Switch” program, where I left my Sydney role for New York for 3 months
- Worked primarily on CPG account, Mead Johnson (Enfamil), to launch their TV campaign
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Saatchi & Saatchi, Creative Agency, Sydney
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Account Director May 2017 – Jul 2017
Senior Account Manager Dec 2015 – May 2017
Account Manager March 2014 – Nov 2015
Intern / Account Executive Oct 2011 – Feb 2014
- Launched “Flavourism” campaign for Mondelez International (Cadbury), across FB, TV and OOH
- Relaunch of Cadbury bars, including path to purchase OOH renders and Snapchat
Senior Account Manager Dec 2015 – May 2017
- $1M relaunch of Cadbury Favourites via bespoke TV, Social and path to purchase OOH.
- Managed the re-launch of H&R Block with the new brand positioning "Fascinated by Numbers" in 2016 and the evolution of this in 2017
- Launched the 2015 and 2016 Graduate Exhibitions for the National Art School
Account Manager March 2014 – Nov 2015
- Managed all POS campaigns for 2 years for Westpac Banking Group (St.George Bank). Other campaigns included the pitch to win the account, retail TVC’s launch and large scale 2015 Christmas activation
Intern / Account Executive Oct 2011 – Feb 2014
- Worked closely with the Account Director across ATL and BTL campaigns for Lexus. Predominant lead of the IS car launch, including a 30-page brochure distributed to all dealers in Australia
- Guided various local campaigns for Olay (P&G), adapting work from Singapore office to the local market
Extra Curricular
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YoungBloods. 2014 – May 2017, Committee member. Spent 3 years helping run YoungBloods, an organization that supports the youngest people within the advertising industry.
New York Cares Volunteer. Activities range from therapeutic horsemanship, food services and beautifying the city. |
Education
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The University of New South Wales. Bachelor of Commerce.
3 Majors; Marketing, Finance and Tourism & Hospitality. The Communications Council Adschool. Strategic Planning Principles. Distinction. |
Personal Interests
Bound Travel Itineraries
Pre-travel can be just as exciting as travelling! Having travelled to countries across America, Europe, China and Russia, a color coded bound travel itinerary is a necessity. This may include (but not limited to); flight/transfers details, hotel bookings, day trips, daily list of activities split by region to optimize travel time and restaurant lists.
Puzzles
A relaxing hobby that I loved even before it became quarantine acceptable. Founder of the Great Puzzle Exchange social group.
New York Cares Volunteer
An organization that provides smart ways to volunteer and help those in need within New York. Volunteer activities range from therapeutic horsemanship, food services and beautifying up the city.
Pre-travel can be just as exciting as travelling! Having travelled to countries across America, Europe, China and Russia, a color coded bound travel itinerary is a necessity. This may include (but not limited to); flight/transfers details, hotel bookings, day trips, daily list of activities split by region to optimize travel time and restaurant lists.
Puzzles
A relaxing hobby that I loved even before it became quarantine acceptable. Founder of the Great Puzzle Exchange social group.
New York Cares Volunteer
An organization that provides smart ways to volunteer and help those in need within New York. Volunteer activities range from therapeutic horsemanship, food services and beautifying up the city.
